Authors: R Keller Kopf, Dale G Nimmo, Euan G Ritchie, and Jen K Martin
Published in: Frontiers in Ecology and the Environment
The mass decline of biodiversity in this post-truth era means that reliable and influential conservation science communication is more important than ever.
In this era, truths and lies are increasingly difficult to distinguish, posing a major challenge to science communication. As a result, conservation scientists and managers are grappling with new ways of countering misinformation and sharing factual information.
Facebook, Twitter, YouTube, Instagram, blogs, online news outlets, webcomics, and satirical articles all provide communication opportunities, but we still have a poor understanding of which of these are most effective, and when and where to best communicate science…